Cristina Romero is a Spanish blogger and I catch up with her and discuss life.

Cristina, a pleasure to interview a fellow blogger. Tell my audience something important about you?

Thank you very much, Jerry. I could be compared with the hands of a clock. In other words, I am always “functioning”. I am a very active person and I don’t stay put. I do not think there are enough hours in a day to do everything I would want to do. I am very human; my heart drives me. I like to help people around me. As a result, I find it worthwhile because that shapes the person I am. In conclusion, I am a woman that is very independent, very devoted to others, with clear ideas on her mind and who doesn’t settle.

Tell me a little about your blog and why did you decide to blog?

My blog is the start of a new phase in my life. After having worked in media and communications, I stopped working full time to take care of a family member.

After two years, I created the trademark “by Tina” and designed a handbag collection of different types of material, which were made in Spain. The fixed costs were high and I did not have any financial backing. I, therefore, decided to pursue something that I liked which is writing and having my own blog.

It was challenging at the beginning and a new world for me. I thought through the whole process and designed the website by myself. I am a perfectionist by nature. I took courses on blogging and www.elblogdetina.es was born.

The blog is about my thoughts, reflections, and state of mind on various topics like a visit to a restaurant, my kids, or just cooking. It is a journey.

What kind of journalism do you specialize in? What do you like about journalism?

I have worked in the press and radio.  I did not like what I saw when I started working for different media companies. To my mind ethics are a key feature of individuals, and this should be even more highlighted when you work in the “fourth power”. When I was faced with the truth about journalism, I was hugely disappointed. My ideas around journalism pictured the great reporter investigating for news but the reality is very different.  The news is delivered to you by the big press agencies and that is a debacle for your ideas.

What does female empowerment mean to you?

I believe women need to have their own dignity, be independent, and have their rights acknowledged. I further think that Spain where I live,  men and women have the same rights and opportunities (at least from a legal perspective, which sometimes plays out differently in practice).

When I was born, I had the same opportunities as my brother and the same is true for my friends. Maybe if you look back two generations it was odd to see the same number of men and women study, but nowadays any child born, be it a boy or a girl, will go to school and have the opportunity to go to university and have a future. I don’t see women as a prejudiced social group in Spain because of being born female.

I think that the word empowerment is fully compatible with women, as the word indicates, gain control over their own lives and circumstances. Maybe it is actually the circumstances each of them faces in her life that makes that woman give up on her professional life (be it because she has kids she wants to raise so that she can be independent in the future or because she has a disabled relative who she needs to take care of or due to other reasons…). And it is here where I see that laws don’t work properly: both a woman and a man should be able to take care of their families and home without giving up on financial independence, but there is no government help for this.

How has social media changed your society?

Social media has allowed people to have a broader view of life.  In other words, not everything is controlled by the same media. Therefore, the freedom to express yourself has substantially increased. It is a great tool to exchange information and has led nowadays to a steep change in mass media.

Spanish society has evolved positively in a lot of ways on the back of social media as it has given everyone a voice. The flipside of this is that it gives rise to abuse, to people manipulating social media to achieve their goals or to professional haters hiding behind the anonymous status a profile gives them, but that can be mitigated by the right of every individual to choose what he wants to read, follow or do.

Help me understand some of the challenges you have faced in life and how did you overcome it?

The first was in the workplace. In order to move up in the media world, I faced, as we say in Spain,  “pasar por la piedra”, It means as a woman if your boss comes and tells you that in order to progress you have to have dinner with him (or do anything, as we have recently seen in the cinema world) and when you say no he makes your professional life unbearable until you quit.

Another tougher challenge was when the CEO of my company told all female employees that he didn’t want any of us to get pregnant and that if we did no one could in “his” company (which wasn’t actually his) apply for a part-time job as is set out by Spanish law. When my second child was born, I decided to focus more on my family, and therefore against the will of my boss I notified HR that I applied for the reduced working hours that I was entitled to. They couldn’t obviously object but they made life difficult until I voluntarily left. That challenge has been very important and thanks to the fact that I actually sent that notice to HR and subsequently left women can (and do) now have different options of working hours in that company and can find a work-life balance.

The third challenge was that I was in a relationship with a male chauvinist. When I wore a skirt, it was too short and he wanted me to wear pants. He did not want me to drive and was emotionally abusive.

He was very controlling, negative and it had a deep impact on my personality. He was very aggressive in his character. I became aware of his negative impact on me and mentioned that I wanted to end the relationship. He became manipulative, by threatening to jump out of the window, screaming, and even broken a door to get into the room I had locked myself in.

However, I decided to quit this toxic relationship, as I would never be happy and called it off. We should be free in a relationship and not be subdued and unhappy. I still have to see him because of certain issues but I have learned to forgive and have pity on him.

Talk to me about Spanish society and is it still patriarchal or an equal society?

Spanish society is undergoing constant change. In the last few years, it has changed significantly and there is a long way to go. Spain has a constitution since 1978. We were coming from a completely patriarchal society, where women’s role was basically to be the wife of someone and raise the kids whilst staying at home (with some exceptions). Women gained the right to vote in the 30s, notably 1933 and it was strange to find women studying in university and having a job linked to their career thereafter. The change was accelerated in 1978 and since then boosted, and it has only been 41 years! It is amazing to see how everything has changed since now we live in an equal society.

As I said, most women are free to decide what they want to do in life and if they want to continue with their career or prefer to devote more time to their family and give up a professional career. But there is still a lot to improve regarding maternity leave and the way back to work once it is finished. Rejoining your job isn’t easy and sometimes your salary is not worth it. A lot has to change. You can of course always decide to start your own business and try to balance family life and work that way, but not everyone has the financial capacity to be able to do that and the government doesn’t, unfortunately, help much. On top of that, not everyone has the personality you need to start your own business and prefers to settle for a company or, if you are a woman after maternity leave, stay at home.

Walk me through some of the best restaurants in your city?

The restaurant scene has exploded in Madrid in the last decade.

There is a choice for every palate and wallet. From eating fantastic pinchos in the San Antón market to a nice plate of pasta in an Italian restaurant such as Don Giovanni, Mediterranean food as in La Ancha or El Qüenco de Pepa, nice fish in el Barril or go to restaurants that are more trendy where fusion food or Japanese food are growing such as Amazonico, Bibo, Sushi 99, Inari and many others…. you can also have a great piece of Brazilian meat in Rubaiyat. This is all on top of your classic paella or other rice dishes like in St. James restaurant, but Spanish food goes way beyond paella.  A very welcoming restaurant where you have great food is La Buena Vida, with one of the best cheesecakes in town. Another one of my favorites is Taberna Laredo. I could go on forever…

What is your city famous for and why should we visit it?

Madrid is 1000 years old, historic and one of the greatest European capitals. It is a thriving, cosmopolitan city with a dynamic cultural scene and amazing weather.

Food is an obsession (not least the Mediterranean diet has been considered the most healthy diet worldwide) and there is plenty to choose from as madrileños tend to go out a lot…

On top of that, if you have enough of Madrid, which is very difficult to happen, you have amazing places nearby, including several world heritage sites like Toledo, or the Roman aqueduct in Segovia, or the walls of Avila…all within less than an hour drive.

How do you find balance in modern-day society and what are your priorities?

I think we have gone very quickly from one extreme to the other, from not having the technology available to having access to everything. New technologies bring with them a lot of good things but also give rise to something that is very bad: social isolation. It is very sad when for example I am having dinner in a restaurant and look around me and see most people with their mobile phones, teenagers meeting their friends and each of them just looks at their mobile, rather than speaking to each other, playing cards… there should be more education on the bad use of technology in order to foster healthy, natural and true relationships.

If when you raise kids you should impose time limitations on the use of technology. At home we have rules for the use of technology (including the fact that when we have lunch or gather with our family or friends we can’t use technological devices) and, to be honest, life is good that way because at the end of the day we are people and personal relationships should still be channeled through conversations and face to face instead of through phones or screens.

Balance in modern life would to me be complete equality of rights between men and women, that we were all free people with the ability to think for ourselves, without being conditioned by anyone and that we could all study and work to be truly independent.

The post Cristina Romero: Spain’s Modern Clara Campoamor appeared first on Four Columns of a Balanced Life.

Brian McAuley is a senior sales executive in the IT industry.  I sit down with him to get some advice on how to be successful in sales.

Brian, please tell my audience a little about you?

I’m a husband of Jenn for over 23 years, and a father to 3 boys ranging from 12 to 20. I’m active in my community by serving at my local church.  I chair the board at the Alzheimer’s Society of Durham Region, and serve as a director of another charity board.

Professionally I’m a technology sales leader with over 20 years of experience who has enjoyed selling industry and technology solutions at the boardroom level across various verticals. I try to maintain a reputation as a collaborative leader who builds trust with clients, partners, and colleagues. I’ve served in various senior business development and management roles at IBM for over 12 years, led teams at Bell Canada, completed the sales turnaround in a software company specializing in healthcare solutions, as well as took a sabbatical from corporate to re-focus a not-for-profit.

What are some of the qualities one needs to have to be great at sales?

First off, you need to be a good listener.  Far too many salespeople fill the air with their own talking, but the sales profession is all about understanding needs. Customers need to know that you genuinely care, and have their best interests in mind.  Secondly, you have to be good at execution, meaning, you need to have a plan, and be able to be organized and intentional about getting things done.  Thirdly, you need to work well with others and recognize how to leverage the strengths of others.  I truly believe in the saying “if you want to go fast, go alone but if you want to go far, go together”.  Success is never achieved alone.

You worked in the non-profit and then came back to the corporate world.  How was that experience?

Making the transition to a different sector was both rewarding and challenging.  Taking the assignment was a risky one, but I’m grateful for what I learned, and for what I was able to contribute.  There are many transferable skills from one sector to the other, but business disciplines need to be applied differently in the not-for-profit (NFP). There is rigor in business that is not as easily digestible in NFP. In business, it’s all about results and metrics. In NFP, metrics are important, but the mission and relationships take precedence.  The velocity with which you can accomplish things in business, can’t always be achieved in the NFP sector – simply because the culture is not the same.  Reaching agreement through consensus is vitally more important.  The personal rewards received in changing or saving a life can’t be matched.  Great experience.

You talk a lot about approaching everything with abundance. Please explain?

We live in a world where, generally, everyone holds the belief that more is better. With that belief, we carry with us, thoughts that repeat in our heads saying “if I just had more X, then life would be easier”. If you had more in your bank account, a bigger house, a better car, more education, less stress, etc.  When we look around at others, we begin to feel inadequate.  I latched on to a saying years ago that said: “Comparison kills contentment”. On Monday, you can be completely thrilled with your “new to you” 3-year-old used car, until Ken and Barbie drive up next to you at the stoplight in their brand new convertible.  Or, you’re so proud of losing five pounds, until the next person loses ten.

Begin or end each day by being thankful for the details of what you’ve been blessed with.  Getting started is the hardest, but after a few weeks of writing a couple down each day, you will start to look at your world differently, and realize how much you actually have, without even looking at physical things.  You will start to look at relationships as your assets, the gift of encouragement that someone gave you, or the feeling you got for being able to help someone else out in your day.  Your abundance mindset will have you starting to look at the world not by what you don’t have, but by what you have and what you can give to others.  Oftentimes, we don’t recognize our unique gifts – a special skill, a piece of knowledge, undivided attention, or an encouraging word.

How has being a husband and father changed you?

When you become a husband, you transition from only thinking about your needs, to thinking about the needs of your spouse. When you have children, you transition further again and gain a greater sense of responsibility to not only provide physically but emotionally and spiritually for your whole family.  All the investments made in you now need to be imparted to others. Your life is now intertwined with others. Like a new recipe you’re trying for the first time, all the good (and the not so good) come together in a big mixing bowl with the strengths (and weaknesses) of your spouse, to form a new mixture. To make the new recipe work, you need to play with the ingredients. To make it all work, there becomes some give and take, and the ability to say “I’m not perfect, you’re not perfect, but together we are much better”. So, being a father and husband has humbled me and made me more grateful for my family who makes me a better version of myself.

Give my audience some sane financial advice?

I believe that making manageable changes, consistently over time, delivers the best results.  Someone once said, “It takes at least 20 years to become an overnight success”. Give away 10% of your income to help others and the charities you are most passionate about. Save 10% of what you make, consistently over your career.  But do the first two before you spend on yourself.  Often time, we set goals that are too big and fail.  Small sacrifices, consistently over time, pay big dividends in the long run.  Seek wise counsel. Only invest your money with someone who makes their money not by making a commission on what investments they sell you, but by the returns and the growth in your portfolio. Don’t carry a credit card balance. Buy your first house as early as you can. Learn to deny yourself luxuries until the staples are in place.

Tell me a good sales joke?

Ha – I actually respect your readers too much to share a sales joke.  I have yet to hear one that isn’t really corny.

How do you balance faith, finance, family, and food in the 21st century?

You create balance by putting priorities in their place and allowing everything else to fit around them. Priorities are established based on your values. For example, if I told you that my faith was important to me, but I never made it to church because of sports, would you say my priorities were in line with my stated values? Probably not.  I balance my life by prioritizing what I value and being intentional through my goals and actions. My faith is important to me, so I make sure I start each day by reading scripture and spending time in prayer.  I do it not because anyone says I have to, but because I need that time in order to stay connected to my faith, which I value so much.  I value my family, so I spend a lot of time with them. I value financial stability, so I make sure I save, and I don’t overspend, but I make sure I enjoy the fruits of my labor. Food – I don’t know what to say about that. Food for me isn’t important unless it’s shared around a table with those I love.

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In a world where attention is the new currency, your personal brand has become one of your most powerful assets. Whether you’re climbing the corporate ladder, building a business, or simply navigating an increasingly digital world, the way you present yourself shapes the opportunities that come your way. Branding is no longer just for companies with big budgets and marketing teams — it’s for anyone who wants to stand out, be remembered, and create meaningful impact.

Today, you are the product, the message, and the experience. Every interaction — online or offline — contributes to the story others tell about you. This is why mastering your personal brand isn’t optional; it’s essential. From your values and strengths to your presence and reputation, everything communicates. The question is: Are you shaping that message intentionally, or letting others define it for you?

This post dives into the heart of personal branding and shows you how to build a brand that is clear, authentic, and compelling. A brand that opens doors.

All of us need to understand the importance of branding. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You – Tom Peters

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto – Tim Ferriss

You earn reputation by trying to do hard things well – Jeff Bezos

If you want to fly the best airlines in the world then try Emirates or Qatar Airways. If you want to wear the best watches in the world then buy a Rolex Submariner, Omega Speed Master, or an Audemars Piguet Royal Oak. Italy, France, and Mexico are the best countries to visit if you want to experience great food. Everything is a brand in itself.

Identify your strengths

Therefore, if you want to thrive in 2026 and get a job then you must sell yourself and build a brand.

You are the brand and the most valuable intangible asset. You need to see yourself as cherished, lucrative, and luxuriant. As a person you can have a huge impact by being authentic, real, vulnerable, and transparent. You have the distinction to impact the purchasing behavior of the consumer. You represent your beliefs and values. After that you have customers, followers, and clients who give you power. In other words, you are acceptable and recognizable.

Your principles need to be clarity, visibility, continuity, authenticity, and consistency. As a brand you need to have some competitive advantages. Your strategy has to be aligned with your goals, values, vision, and mission statement.

Look at your resume what are your skills, accomplishments and why do you want to pursue a career in this specific industry. Make sure your resume is engaging and wants the interviewer to be interested.

Develop your brand

In addition, the significant facets of the brand are name, slogan, and stories. As a brand you need to create an identity that promotes your principles, purpose, and ambition. The aspect of human characteristics associated with a brand is its personality.  Your personality is the main differentiator as it builds an emotional connection with another human being.

Work on a branding statement on Linkedin and Twitter. Is your online presence aligned with your goals, values and does it reflect you as the person? The resume, cover letter, and your online presence is a business card.

Dress professionally

Most people make an impression in the first ten seconds. When you go to buy a product, we always want to buy what looks attractive. The packaging is important. Dress appropriately and professionally for what the job requires.

Tell me a little about you

Make sure you have an elevator pitch to talk about you, your accomplishments, and what you can do for the company.

Birds of a feather hang together

Just like an organization targets its potential audience, you need to target your potential companies. Make a list of companies you want to work for. Call the person responsible for hiring. Tell them you want an informational interview. Tell them how you can solve their problems.

Here is my challenge for you for 2026. Go ahead and build a brand for your self.

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