Sakshi Shrivastava: Digital Curry

I admire Sakshi Shrivastava.

Sakshi Shrivastava talks openly about her mental health and deals with it. Sakshi Shrivastava is real, vulnerable, unguarded, and answers without a stitch.

Is it any wonder that she has more than 30,000 followers on Linkedin?

Recently, a senior manager of communication for a non-profit asked how come I have so many followers on social media. This senior manager had a blog, a degree in communications, and had the title but no followers or readers on her site.

We can learn a lot from Sakshi Shrivastava. She does not make excuses. She has accepted the cards dealt to her. Give her a lemon and she makes lemonade. She has taken her empathy and compassion to another level by taking care of street dogs.

Sakshi has accepted her limitations and realized hey let’s become an entrepreneur.

In life when you are transparent, real, vulnerable, and speak from the heart, people are attracted to you.

As you read about Sakshi here is my call to action for you. How do you view your weaknesses? How do you deal with the cards that life has thrown at you? Do you become critical, and blame everyone else? Or do you look in the mirror and become empowered?

Sakshi, welcome to Four Columns. I want to know something important about you.

While writing answers to your questions, I left this one for the last. I’ve been a little intimidated by this one, but let’s do this with one of the things I adore — lists!

1. I’m a 27-year-old mom of two adopted ex-street dogs
2. I’m the co-founder of a digital marketing agency
3. I’m an animal activist and co-founder of Paw People, on a mission to improve the lives of street animals
4. I’m a lefty
5. I have a tattoo of a book on my wrist and an honors degree in English Literature
6. I love lifting weights in the gym
7. I’m kind of a tech junkie, I love flashy new gadgets
8. I battled depression, anxiety, and burnout and continue to raise awareness around it
9. I love social media! I’m very active on LinkedIn and Instagram
10. I don’t understand poetry, but I like to pretend that I do

I love the name of your company Digital Curry. Talk to me about it. How did you come up with the idea?

I’m as desi (you might have to Google the term, it’s a Hindi word but I’m sure you can find a way to add it to your daily vocabulary) as it gets. Digital Curry is a flavourful brainchild born out of passion, spice, and everything nice. 

We wanted our business to represent the freshness we bring to the world of B2B marketing. Needless to say, we got a little ‘curried’ away and so, TDC came to life.

Walk me through the process of quitting your job and becoming an entrepreneur.

You know how there’s a feeling inside your heart telling you that you’re born to be an entrepreneur, to be your own boss, to live life on your own rules? Yeah, I didn’t have that at all. 

I always enjoyed my perfectly laid out KPIs, task lists, and limited liabilities. I loved the comfort of a steady paycheck every month. But after COVID hit, like a lot of other people I ended up with burnout. Couldn’t stand going to work at all and I had the privilege of leaving my job so I took the plunge.

I took a break for a month and started freelancing. In just a couple of months, the demand grew more than I could manage by myself so, my partner Abhishek quit his job too and joined in to build TDC with me and we officially launched in January 2022.

Help me understand your vision, mission, and unique value proposition. 

Love this question. Here’s the thing — we were both accidental entrepreneurs. We were never obsessed with the idea of building huge businesses and getting expensive exits down the line.

One thing we’ve always been passionate about is our love for dogs. We have two adopted dogs at home, they helped me through some of the most difficult phases of our lives. So we decided to find passion through the power of doing good. 

Ever since we built TDC, we have been using 10% (or more if needed) of all our top-line revenue to feed street dogs. It started with a handful of dogs and today, we feed about 60 street dogs daily. We’ve also rescued two dogs, and regularly take part in helping vaccinate and neuter them with local NGOs.

So, our vision is to scale TDC while working with brands that believe in the power of doing good. Business has to mean more than just making a profit. We want to work with brands that believe in doing more.

We plan on building our first dog shelter by the end of this year, followed by multiple others across the county. With TDC, we want to bring real change in real lives and we’ll move mountains to do it.  

As a women entrepreneur, do you face any cultural or gender bias?

So far, I haven’t noticed any significant difference between how I’m treated in comparison to how Abhishek (my male co-founder) is treated. All the people I’ve talked to have been respectful, and considerate, and did not treat me differently just because I’m a woman. 

Is women empowerment a buzzword? In your own words, what is women’s empowerment?

Yes and no. My understanding of it has evolved a lot over the last few years. For me, equality does not end with empowering modern women who are ready to fight for their rights. It has to be more inclusive than that. 

I now focus on building more inclusive ideas of gender equality, where there’s a place for trans-women, women from challenging financial circumstances, women to conform to the norms of society while empowering the next generation in their capacity, also men who face discrimination, and amongst others.

Women empowerment has been thrown around a lot, especially by huge corporations without a lot of actual groundwork. So, it’s a buzzword when it’s used as a buzzword. At the same time, I know many people from all different genders that are doing phenomenal work in bringing actual change in society.

In the Indian culture are you talking more about mental health? Or is it put under the carpet?

As a very vocal mental health advocate, I’ve seen both. Quick background about myself: I was diagnosed with clinical depression and anxiety in my last year of college, was on medication for almost two years and had a lot of therapy. Then had a burnout in 2020.

All of this has been pretty public on my social media. I’m very active on LinkedIn with a substantial readership, so I make a point to share my experiences, no matter how uncomfortable they are to share. This normalizes not being okay and more and more people open up.

We need to note that my background is still very privileged. My parents recommended I see a psychiatrist when I felt low, I could leave my job when I was burnt out, I could afford therapy, I could open up about my struggles and it did not affect my job.

This isn’t the case for everyone. So, I’ve been noticing a major shift in how we talk about mental health but at the same time, all of us live in a bubble. That bubble could be big or small, but we never get to see the actual vast spectrum of experiences others from different backgrounds have. 

Why is mental health not given the same importance as physical and financial health?

If I break my leg, I can’t hide it. People will know I have a broken leg. If I go bankrupt, people will know. If I’m depressed, I can smile it away and nobody will know unless I tell them.

There are many reasons contributing to the shushing of mental health, the stigma, the lack of understanding, the fear of judgment, and the cost to treat it. 

When I share my experiences with mental health, I get tons of comments from people publicly sharing their stories. At the same time, I also get a lot of DMs of people silently opening up about their struggles because they’re afraid their peers will see it and judge them.

I’m sure the narrative is changing very rapidly, but what we need to keep the momentum going is more inclusive conversations on a range of different platforms. Mental health is still an issue that many cannot even afford to think about. We need to make sure it does not end up becoming something that only privileged people know and care about.

I want to know something unique about your city and the food scene.

I’ve lived in 5 cities by now. So, we’ll need to do another piece about this question entirely if I go in depth about it but let me talk about Indian food. I pride myself on being a foodie and I’m happy to say that I live in heaven. From 5-star hotels to street food, it’s all a blessing. 

If you’re into sweet food, you’ll never leave India. If you’re into spicy food, I’m sure I don’t have to explain how India is the spice heaven of the world. If any of your readers decide to visit India, I hope they reach out to me, I’ll take them out to try the best food they can find!

I love your wicked sense of humor. So tell me a few jokes.

Haha, on the contrary, I’ll give you a very bland answer. 

I’m not a jokes person, you know? My humor is very situational. I’m the one who tells those jokes that if you weren’t there, they will mean nothing to you. I do like to think I’m funny, as much as my partner gets tired of my relentless puns and dad jokes, he’s told me one of the reasons he decided to spend his life with me is because I make him laugh.